What file formats do you accept?
We prefer high-resolution PDF files with bleed. You can create a Press Quality PDF with bleeds from most common design applications. If you do not have the ability to create a PDF from you application you can always download our free Adobe PDF JobReady software that allows to you create a PDF from any application and transfer it to us.
In addition to PDFs we can also accept Adobe Illustrator (CS3 or less), Adobe PhotoShop (CS3 or less), Micosoft Word, Excel, Powerpoint & Publishing (2010 or less), Corel Draw (X5 or less), Flexi Sign, EPS, TIFF and JPEG files.
What resolution should images be?
All artwork and images should be 300 DPI at 100% size.
What is the correct Colour Mode?
All files should be design in CMYK mode for printing. Files that are not created in CMYK may result in a colour shift when the colour mode is converted to CMYK for printing.
Ensure there is a minium 1/8" bleed included
If you have images, text or backgrounds coming within 1/8" (0.125") from the edge of the finished document you need to include bleeds in your file. If document has a white border (at least 1/8") around the complete outer edge then you do not need to worry about bleeds.
Bleed is critical in a file. Bleed is extended artwork on all sides of the artwork to allow for cutter variance. Items such as background and design elements should always extend out of the trim margin a minium of 1/8" (0.125").
Failing to provide bleed information and crop marks can result in the printed product showing a thin area of white on the edge.
Keep all important text & images inside the safe margin.
Safe Margins are 1/16” away from the edge of the finished piece (cut line). This allows for varienes in the printing and trimming processes and ensures that all critcial content will not be cut off when trimmed to the final size.
Rich Black Text
We are limited maximum ink coverage of 300%, anything over may result in many print related problems such as cracking. To achieve a rich black, we will recommend the values 20C 1M 1Y 100K.
We will always require 100% K for black text (C0, M0, Y0, K100). Rich black should not be used for type or thin lines because it will result in fuzziness and misregistration issues.
Vector vs Raster Graphics
Vector images use mathematical equations to define each component of an image. This allows vector images to retain their high-quality at any size. Programs like Adobe Illustrator, Corel Draw, or Adobe Freehand uses vector graphics. Vector images should be used for all text and logos if possible. They result in the clearest image and can be re-sized without losing resolution.
A raster image is composed of a collection of tiny dots called pixels. When these pixels are small, and placed close together, they fool the eye into forming a single image. Raster images work great when subtle gradations of color are necessary. Because they contain a fixed number of pixels, a major disadvantage of raster images is that their quality suffers when they are enlarged or otherwise transformed.
We would also recommend fonts and logos to be vector for print with maximum clarity.
Blues & Purples
Blues and Purples has always been a problem in the printing industry because the two colours are so close together in the CMYK spectrum. In order to ensure the two colours come up the correct tones, leave at least 15% differences in your Cyan and Magenta Values. (Example C100/M85/Y0/K0)
For print to look blue, Cyan>Magenta by 15%
For print to look purple, Cyan < Magenta by 15%
Red & Orange
ed and Orange are also problematic on press because the two colours are close together in the CMYK spectrum. In order to ensure the two colours come up the correct tones, leave at least 15% differences in your Magenta and Yellow Values. (Example C0/M100/Y85/K0)
For print to look Red, Magenta > Yellow by 15%
For print to look Orange, Magenta < Yellow by 15%
Ensure all fonts are embedded or converted to outlines.