Our Products

  • A big area calls for a big statement. And that's exactly what we deliver with every banner we print.

  • With professional design and printing, our brochures are sure to sell. From the big idea to the small details, our team has years of experience to get the job done.

  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Creating business forms can be a hassle—so why not let us handle it for you? We'll help you boost your brand's image with professionally designed business forms, purchase orders, invoices and more.

  • One of your most important selling tools may be a professionally printed catalog. We'll help you showcase your products in the best way possible with a high-quality catalog you'll be proud to distribute.

  • Flyers
    Flyers

    Flyers are the perfect way to grab attention and promote your brand, especially when created and produced by our professional staff.

  • Invitations
    Invitations

    Have an important event coming up? Be sure your invitations reflect that. Let us create beautiful, eye-catching invitations for your baby shower, engagement party, wedding, anniversary party and more.

  • Letterhead
    Letterhead

    Leave a remarkable first—and lasting—impression with professionally designed letterhead. We'll work with you to create a style that best reflects your business and brand.

  • Envelopes
    Envelopes

    "It's what's inside that counts" may be true—but it can't hurt to have a little outside appeal as well. Send your mail in style with professionally designed envelopes, from classic black and white to colorful designs.

  • Manuals
    Manuals

    The best manuals are easy to handle and easy to read. Let our staff help you create a manual that serves its purpose in the most professional way possible, making it one less thing you have to worry about.

  • Postcards
    Postcards

    It's time to deliver a stronger campaign. In an increasingly cluttered mailbox, standing out is more important than ever. Let us help you create one that gets noticed, read and remembered.

  • Newsletters
    Newsletters

    It's about more than staying in touch; it's about staying on top. With bold designs and vivid color, we'll help you create great newsletters to make an instant impression.

  • Programs
    Programs

    Commemorate your special event and create a keepsake with a beautiful program. From banquets and ceremonies to weddings and anniversaries, we'll create printed programs worth holding on to.

  • Posters
    Posters

    Put your professionalism on full display. For years, our team has helped local businesses create posters that demand a second look.

  • Promotional Products
    Promotional Products

    Claim space for your brand in every recipient's office or home. With branded gifts and giveaway items, a simple mug or hat can make a big, lasting impression.

  • Stationery
    Stationery

    Shouldn't your stationery be as unique as your business? Give your company an engaging brand identity through professionally designed letterhead, envelopes and business cards.

  • Wedding Printing
    Wedding Printing

    The big day calls for a big statement. And with years of experience, we can deliver that personal, meaningful style you want.

  • Tickets
    Tickets

    Have an event coming up? We're your ticket to tickets with a wide variety of styles and sizes.

  • Trade Show Displays
    Trade Show Displays

    When it's time for the big event, put your brand on center stage. Team up with us to create your trade show display, and make every second count.

We are a premier, one-stop custom printshop that proudly serves the local area.

From banners and business cards to posters and postcards, our offset and digital printing experts are ready to turn your project into a thing of beauty.

If you're looking for a top-quality custom printer with friendly, skilled professionals, look no further. We'll work with you every step of the way as part of our unwavering commitment to exceed your expectations.

Identifying Your Target Audience

Identifying Your Target Audience

In the marketing world, there’s nothing quite as crucial as an audience. Before you can sell something, you first have to know who you’re selling to. In this case, the who is practically more important than the what. And if you ask any successful business owner about the most vital part of marketing, they’ll undoubtedly say the same thing: Know. Your. Market.

However, knowing your market is often easier said than done. You start with a product that you want to sell, but you’re not sure who wants to buy it. How do you identify your target audience? We have a few crucial steps.

Evaluate current customers.
A simple way to start identifying your target audience is by evaluating your current customer base. Who are the people that already buy from you? What do they buy from you, and why? Collect as much data as you can on common demographics, characteristics and interests among your customers, and then evaluate it. Once you know who is already buying the products, you gain a better grasp on how to reach them and others.

Check on the competition.
You can learn a lot from your biggest competitors. If you’re not quite sure who your audience is, check on who the competition is targeting. Who are their current customers? While your idea, product or service might be somewhat unique, chances are you’re still part of an existing industry. There are others around you doing similar things. You just have to identify who they’re marketing to and discover a way to set your business apart.

Analyze the product.
If you have a product but no audience, start there. Make a list of all of the features your product offers and the benefits it provides. Then, work your way backwards to a list of people who have a need for those benefits. For instance, a print company could create business cards. Business cards set a company apart from the competition, identify their brand and get their name out there. So someone looking for a business card could be a small business owner.

Immerse yourself.
In today’s modern world, it’s not hard to get to know your audience members. Just go online. Immerse yourself with your customers and target market by engaging followers, interacting online and understanding what’s most important to them. You can even take things offline by hosting and attending events within the industry. The more you immerse yourself in the target culture, the more you will learn about potential customers.

Consider graphics.
And by “graphics,” we mean demographics and psychographics. Demographics refer to common trends among customers, while psychographics are more personal characteristics of individuals. For example, demographics include such things as age, location, gender, income level, education level, marital status, occupation and ethnic background. On the other hand, psychographics refer to a person’s personality, attitude, values, interests and hobbies, lifestyle and behavior. By considering the market’s common demographics and psychographics, you can create a general profile of your target audience member.

Knowing your market is critical to any successful business. However, it can sometimes present a challenge. As you navigate your company, keep these ideas in mind for how to identify your target audience, connect them with your product or service and grow the business.

  • Amy Dellinger, Ft. Wayne, IN
    Amy Dellinger, Ft. Wayne, IN

    We promote our site as an easy way for our customers to transfer files, place orders and request quotes. Our ability to handle large files is a huge selling point. It really gives us a high-tech advantage over the competition.

Your brainchild is our inspiration.

Let us combine our printing and marketing expertise with the service necessary to take your project from concept to completion. Business cards to brochures, catalogs to calendars, we'll deliver what you need, on time.